• June 13, 2018 /  Business Management Jobs

    [Pub.35zEC] Download :

    Brand Gender: Increasing Brand Equity through Brand Personality PDF




    by Theo Lieven : Brand Gender: Increasing Brand Equity through Brand Personality

    ISBN : #3319602187 | Date : 2017-09-25

    Description :

    PDF-aef4c | This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity,… Brand Gender: Increasing Brand Equity through Brand Personality


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  • June 12, 2018 /  Business Management Jobs

    [Pub.95BlW] Download :

    Cloud Computing: Challenges, Limitations and R&D Solutions (Computer Communications and Networks) PDF




    : Cloud Computing: Challenges, Limitations and R&D Solutions (Computer Communications and Networks)

    ISBN : #3319105299 | Date : 2014-10-21

    Description :

    PDF-b3f78 | This book reviews the challenging issues that present barriers to greater implementation of the cloud computing paradigm, together with the latest research into developing potential solutions. Topics and features: presents a focus on the most important issues and limitations of cloud computing, covering cloud security and architecture, QoS and SLAs; discusses a methodology for cloud security manag… Cloud Computing: Challenges, Limitations and R&D Solutions (Computer Communications and Networks)


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  • June 11, 2018 /  Business Management Jobs

    [Pub.77CKh] Download :

    Mergers and Acquisitions: Integration and Transformation Management as the Gateway to Success (Management for Professionals) PDF




    by Stephan Bergamin : Mergers and Acquisitions: Integration and Transformation Management as the Gateway to Success (Management for Professionals)

    ISBN : #3319605038 | Date : 2017-08-08

    Description :

    PDF-b8ac2 | This book brings home the message that meticulous integration management is the key to success in M&A transactions. Half of all M&A transactions are unsuccessful because many companies embarking on a merger neglect this key success factor. Based on 30 years of experience of corporate mergers and acquisitions as well as the subsequent implementation of growth strategies, the authors have developed … Mergers and Acquisitions: Integration and Transformation Management as the Gateway to Success (Management for Professionals)


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  • June 11, 2018 /  Business Management Jobs

    [Pub.22ymJ] Download :

    PRINCE2: A Practical Handbook PDF




    by Colin Bentley : PRINCE2: A Practical Handbook

    ISBN : # | Date : 2010-05-04

    Description :

    PDF-94040 | Struggling to apply the principles of PRINCE2™ to make the method work in practice? Need guidance on adapting the process depending on context and scaling for smaller projects? Revised and updated throughout to match the details and requirements of the 2009 PRINCE2 manual, PRINCE2™: A Practical Handbook, 3rd edition is the solution—a readable, practical reference with real life examples and … PRINCE2: A Practical Handbook


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  • June 11, 2018 /  Business Management Jobs

    [Pub.04DrN] Download :

    Help Your Group Thrive: A Workbook and Planning Guide (New International Library of Group Analysis) PDF




    by Ann Steiner : Help Your Group Thrive: A Workbook and Planning Guide (New International Library of Group Analysis)

    ISBN : #1782205616 | Date : 2017-09-30

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    PDF-9769a | This easy-to-use manual is recommended for leaders of all types of groups – discussion groups, peer support, organizations, and workplace teams. You’ll find discussion of the different types of groups, leadership styles and roles.Worksheets help you figure out your preferred leadership style, along with facilitation tools, sample group agreements, online netiquette information, and numerous mo… Help Your Group Thrive: A Workbook and Planning Guide (New International Library of Group Analysis)


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  • June 10, 2018 /  Business Management Jobs

    [Pub.65gBN] Download :

    Hard Truths: 18 Rock-Solid Lessons for Leaders PDF




    by Michael Tomlin : Hard Truths: 18 Rock-Solid Lessons for Leaders

    ISBN : #194544942X | Date : 2017-10-10

    Description :

    PDF-5215d | The best leaders do not emerge from business school with the influence, wisdom, and preparation required to lead people to success. Great leadership is built through experience. Many learn their skills through their own trial and error, while the best smooth the learning curve by learning from others. Written for the latter group, Michael Tomlin’s latest book, Hard Truths, is a synthesis of his 40… Hard Truths: 18 Rock-Solid Lessons for Leaders


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  • June 10, 2018 /  Business Management Jobs

    [Pub.06joU] Download :

    Computer Security Handbook PDF




    by Seymour Bosworth : Computer Security Handbook

    ISBN : #0471412589 | Date : 2002-04-11

    Description :

    PDF-8db9b | This is the most comprehensive book on computer security on the market, with 23 chapters and 29 Appendices covering virtually all aspects of computer security. Chapters are contributed by recognized experts in the industry. This title has come to be known as “Big Blue” in industry circles and has a reputation for being the reference for computer security issues. … Computer Security Handbook


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    Computer Security Handbook by by Seymour Bosworth

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  • June 9, 2018 /  Business Management Jobs

    [Pub.77Dfr] Download :

    Business to Business Marketing Management: A Global Perspective PDF




    by Alan Zimmerman : Business to Business Marketing Management: A Global Perspective

    ISBN : #1138680761 | Date : 2017-09-27

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    PDF-5d3cc | Business to business markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2… Business to Business Marketing Management: A Global Perspective


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  • June 8, 2018 /  Business Management Jobs

    [Pub.25WLZ] Download :

    Fully Connected: Surviving and Thriving in an Age of Overload PDF




    by Julia Hobsbawm : Fully Connected: Surviving and Thriving in an Age of Overload

    ISBN : #1543625495 | Date : 2017-08-04

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    PDF-18004 | In 1946, the World Health Organisation defined ‘health’ as: ‘a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.’ Until now, no one has defined this third dimension to health or described strategies to deliver it. Twenty-five years after the arrival of the Internet, we are drowning in data and deadlines; we can never have imagined that our… Fully Connected: Surviving and Thriving in an Age of Overload


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  • June 8, 2018 /  Business Management Jobs

    [Pub.31TiS] Download :

    Analytics in Healthcare: An Introduction (HIMSS Book Series) PDF




    : Analytics in Healthcare: An Introduction (HIMSS Book Series)

    ISBN : #1938904648 | Date : 2014-02-07

    Description :

    PDF-25510 | The editors of the HIMSS Books’ best-seller Health: From Smartphones to Smart Systems have returned to deliver an expansive survey of the initiatives, innovators, and technologies driving the patient-centered mobile healthcare revolution. mHealth Innovation: Best Practices from the Mobile Frontier explores the promise of mHealth as a balance between emerging technologies and process innovations le… Analytics in Healthcare: An Introduction (HIMSS Book Series)


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  • June 8, 2018 /  Business Management Jobs

    [Pub.64uCZ] Download :

    Brainhack: Tips and Tricks to Unleash Your Brain’s Full Potential PDF




    by Neil Pavitt : Brainhack: Tips and Tricks to Unleash Your Brain’s Full Potential

    ISBN : #1543630855 | Date : 2017-08-01

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    PDF-ff327 | Ever had those moments where you’ve been pondering a problem for ages, trying to make a decision or come up with a new idea, and then the second you get up to make a cup of tea, call a friend to talk it through, or simply decide ‘sleep on it’, you suddenly find the answers you’re looking for, the solutions are obvious, and the new ideas just won’t stop coming? From Edison’s light bulb to Hemmingwa… Brainhack: Tips and Tricks to Unleash Your Brain’s Full Potential


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    Brainhack: Tips and Tricks to Unleash Your Brain’s Full Potential by by Neil Pavitt

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  • June 8, 2018 /  Business Management Jobs

    [Pub.69kER] Download :

    Storytelling in Organizations PDF




    by Laurence Prusak : Storytelling in Organizations

    ISBN : #0750678208 | Date : 2011-07-21

    Description :

    PDF-0677a | This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially … Storytelling in Organizations


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  • June 7, 2018 /  Business Management Jobs

    [Pub.55NzZ] Download :

    Re-Making Communication at Work PDF




    by J. Sostrin : Re-Making Communication at Work

    ISBN : #1137337060 | Date : 2013-11-07

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    PDF-e104b | Almost 400 years ago philosophers John Locke and David Hume implicitly defined communication as a tool for the transmission of pure ideas, stating that the ideas themselves are what matter, not the way in which they are expressed and exchanged. Now known as the transmission model, this form of communication is still the foundation for academic courses in communication theory and practice, and is e… Re-Making Communication at Work


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  • June 7, 2018 /  Business Management Jobs

    [Pub.38inK] Download :

    The Essential Cio: Why The Cio Needs To Act Like The Ceo PDF




    by Matt Graham-Hyde : The Essential Cio: Why The Cio Needs To Act Like The Ceo

    ISBN : #1909623334 | Date : 2013-11-21

    Description :

    PDF-62ae6 | The changes we are witnessing in business and It are unprecedented. Not only that, but these changes are rewriting the rulebook in a way that hasn’t happened since the 1970s when mainframe computers were becoming commonplace. Amazon and Google have changed the way we do business forever with the cloud. We must change our company’s ideas, perceptions and behaviours to survive. That change starts wi… The Essential Cio: Why The Cio Needs To Act Like The Ceo


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  • June 6, 2018 /  Business Management Jobs

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    by Ronald L. Krutz : The CISM Prep Guide: Mastering the Five Domains of Information Security Management

    ISBN : #0471455989 | Date : 2003-05-30

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    PDF-dd377 | * Prepares readers for the Certified Information Security Manager (CISM) exam, ISACA’s new certification that launches in June 2003 * CISM is business-oriented and intended for the individual who must manage, design, oversee, and assess an enterprise’s information security * Essential reading for those who are cramming for this new test and need an authoritative study guide * Many out-of-work IT p… The CISM Prep Guide: Mastering the Five Domains of Information Security Management


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